There is another longtime business adage, “if you are not moving forward, you are going backward”. Competition is a fact of life, and rest assured the competition is working every day, not just to maintain but diligently trying to improve on their offering. Those who excel at this will succeed, those who do not will suffer the consequences.
To remain ahead of the competition, you have to outwork them AND outsmart them. You get smarter by reading, and learning new things. The importance of this concept is well detailed in one of the best business books of all time – The 7 Habits of Highly Effective People by Stephen R. Covey. Dr. Covey makes a compelling argument for making the time to anvance your knowledge, even if you think you “don’t have time for it”. Don’t kid yourself, everyone is busy, and it is very hard to outwork the competition if you are not working “smartly”.
Good marketing requires good knowledge. Make time every day for exploring new ideas and concepts. You will not be alone, your competition is already doing the same.