In the classic business novel “The Goal”, Eliyahu Goldratt explores business bottlenecks and how to minimize them. This sometimes involves removing constraints by means of solutions that are not particularly “elegant”. In the novel, a major constraint is removed from a production process by using an outdated machine to augment production. While not as efficient as the latest technology, using the old technology removed the bottleneck and production increased.
Keep this approach in mind when designing your Ecommerce solutions. Sometimes “off the grid” back-end process, while not elegant, are the most practical means to advance your project. Remember, “The Goal” of your Ecommerce initiatives is to achieve overall efficiency (remove bottlenecks). It is not to try to impress anyone with the elegance of your technology. What is ultimately most impressive is that which is most efficient!