Technology implementations often present significant challenges, and this typically leads to cost overruns and extended timelines. While cost overruns cause C suite executives significant distress, the delay to launch is often considered much worse.
In an attempt to save time and get things started quickly, Ecommerce executives sometimes choose a technology platform as a first step. This can be a recipe for disaster. The right technology platform for your firm is predicated on a multitude of factors. These include customer needs identification, technology ecosystem assessment, and a complete review of organizational readiness of backend systems. Skipping these important vetting steps and rushing to choose a platform prematurely might make you feel like you are “making quick progress”, but there is a good chance you will be putting the round peg into a square hole.
Resist the temptation to skip the due diligence, do your homework and choose your technology last. You will save time and money in the long run.