• Skip to primary navigation
  • Skip to main content
  • Skip to footer
Holistic B2B

Holistic B2B

Marketing, Strategy, and e-Commerce

  • LinkedIn
  • Twitter
  • Home
  • Services
    • Ecommerce & Business Strategy
    • Technology Planning and Optimization
    • Data Utilization Strategy
  • Blog
  • Resources
  • About
  • Let’s Connect

Data management – The Time is Now

You are here: Home / Data Utilization Strategy / Data as a Competitive Advantage / Data management – The Time is Now

In a blog post for 2020 predictions, Forrester* states:

“However,  . . .data strategy success requires much more than the right technology. In the past, this has led to data program scope creep that creates bloated budgets, unmet expectations, and program stagnation . . . In 2020, we think the bubble will burst, finally . . .. Leading firms will make the investments, while the rest will waffle”.

Data is a strategic asset that needs to be treated accordingly, not relegated to some back-burner IT responsibility.  Companies that continue to “store data” and say to themselves “we will have to get around to managing that data later” are setting themselves up for failure.  Firms that choose to continue “kicking the can” down the street in terms of data will discover that they are getting kicked in the can themselves.

*Predictions 2020: Uncertainty Equals Opportunity For The CIO (10-28-19)

Filed Under: Data as a Competitive Advantage

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

51464369 l e1519068854267 - Data management - The Time is Now

Let’s Connect

Get in touch with us to see how we can assist you in your business.

Contact Us

Footer

  • LinkedIn
  • Twitter

Copyright © 2021 Holistic B2B · All Rights Reserved · Web Design by AdeptPlus