In a blog post for 2020 predictions, Forrester* states:
“However, . . .data strategy success requires much more than the right technology. In the past, this has led to data program scope creep that creates bloated budgets, unmet expectations, and program stagnation . . . In 2020, we think the bubble will burst, finally . . .. Leading firms will make the investments, while the rest will waffle”.
Data is a strategic asset that needs to be treated accordingly, not relegated to some back-burner IT responsibility. Companies that continue to “store data” and say to themselves “we will have to get around to managing that data later” are setting themselves up for failure. Firms that choose to continue “kicking the can” down the street in terms of data will discover that they are getting kicked in the can themselves.
*Predictions 2020: Uncertainty Equals Opportunity For The CIO (10-28-19)