It’s a simple fact that given a choice, B2B buyers will choose the path of least resistance. Like all of us, buyers are very busy and will always seek efficiency and simplicity. I have heard this referred to as the “lazy buyer syndrome”. That may be a bit harsh, but there is no question that you … [Read more...] about Buyer Empowerment Through Order Automation
Just like with their Ecommerce efforts, many senior managers are striving to improve their data governance. Without a corporate-sponsored initiative in place, they strive for small victories as the volume and complexity of the data stresses the organization. Instinctively, they know it is the … [Read more...] about Data Governance: Compelling Reasons For Investment
Follow These Simple Steps to Facilitate Change Management Virtually all organizations are striving for some level of Digital Transformation. As with anything, a small minority are true leaders, some are pitiful laggards, and most are somewhere in the middle. The digital leaders have woven … [Read more...] about 5 Keys to Leading Digital Transformations
